Fred and Faye is an online clothing boutique that started in of Midland, TX. Owner, Sarah Rehkopf, held a vision for creating a shopping experience store that helps customers build a closet of items that are timeless, easy to wear, and make you feel beautiful. No more closets 'full of nothing to wear'! Sarah's mission is to source unique items that make you feel effortlessly-cool, classy, and like your most authentic self!

Our name, Fred and Faye, is the foundation of where the vision for this store started. Our owner, Sarah Faye Rehkopf, and her husband, Jonathan Frederick Rehkopf, both carry down middle names from their grandparents and continue to do so with their son 1 year old son Ryland Frederick. Fred and Faye is a name that represents the love, faith, and determination that started our family and our business!

It's our goal to grow Fred and Faye to serve our customers, our local Midland community, and most of all set an example to our family, that anything you put your mind to you can achieve. We hope you'll follow us along our journey!